Today's healthcare consumer is engaging more and more with the world around them through mobile applications and devices. In response to patient demand, healthcare organizations have already begun accumulating multiple mobile apps, asking patients in some cases to download as many as four different mobile apps. This multiple, disparate mobile app offering makes it nearly impossible to engage a patient population and is expensive to maintain. Healthcare organizations are deeply challenged to meet the market demand for a modern, self-service and HIPAA-compliant mobile application. Without the necessary internal IT resources and knowledge to successfully create, market and maintain mHealth applications, projects face imminent failure.